proof packet
Three assets before the pitch.
Reusable outbound templates for founder-led web design and local SEO agencies, each shown with one filled public-prospect example.
asset 01
Homepage teardown
Turn one public page observation into a useful opening note.
reusable template
- Page opened: URL, offer, intended buyer.
- First visible promise: what appears before scroll.
- Friction to mark: proof, CTA, or clarity gap.
- Outbound line: observation, reason, next asset.
filled example
- Prospect: Hook Agency.
- Public signal: contractor SEO education and website work.
- Teardown note: put roofing proof before service navigation.
- Opening angle: show job-specific proof before the pitch.
Contractor SEO content is strong. The first fold hides the proof.
offer
SEO + websites for contractors
mark
Proof arrives after navigation
send
Roofing page proof packet
outbound line
Lead with the roofing proof before the service menu.
The email opens with one visible issue and attaches the marked first-fold asset.
asset 02
Landing-page wireframe
Sketch the better first scroll before asking for a conversation.
filled example
Contractor Growth Network
More qualified contractor calls from local search.
niche
Contractors
result
Booked calls
trust
Review signal
reusable template
- Hero promise: one buyer, one outcome, one qualifier.
- Proof strip: three facts the founder can verify.
- Conversion path: primary CTA, backup CTA, trust cue.
- Missing piece: what to add, cut, or reorder.
filled example summary
- Prospect: Contractor Growth Network.
- Hero: More qualified contractor calls from local search.
- Proof row: niche, result, review signal.
- Missing piece: before/after lead-quality panel near the top.
asset 03
Offer-positioning audit
Compress a broad agency offer into one testable outbound wedge.
reusable template
- Buyer: the segment worth testing first.
- Outcome: the result that makes a reply rational.
- Proof: evidence needed to believe it.
- Disqualifier: who should not enter the batch.
filled example
offer-positioning audit
Blue Corona wedge memo
A broad home-services offer becomes one reply-worthy test.
Buyer
Local-service segment
HVAC firms with review gaps
Outcome
Reply-worthy result
More booked calls from local search
Proof
Public evidence needed
GBP movement, call source, review velocity
Disqualifier
Who stays out
No service-area priority or owner